Each of these circular icons indicates that the user has an active Story you can view. On your home screen, you’ll see a number of profile pictures with orange and purple circles along the top. Once you open your Instagram app, navigate to the home screen by tapping on the home icon at the bottom of your screen. Let’s take a look at how you can view Instagram Stories. They’re often the first thing people see when they open the app, making them more likely to drive views and engagements. Instagram Stories are prominently visible at the top of the screen. With a bit of creativity, Stories empower you to engage followers and get them talking in just a couple of taps. The features baked into Stories are ideal for brands that want to go back and forth with followers while having a bit of fun. Polls and quizzes. Insta Stories offer endless opportunities to engage Stories are the ideal place to talk to your customers like people for the sake of showing off your brand’s voice and personality. Snap a selfie of your team? Want to share a quick personal anecdote? Go for it. Keep in mind that most Instagram Stories are off-the-cuff and informal, even from brands. This represents a stark contrast from the more “optimized” or salesy content you might see on your main feed. Stories are perfect for humanizing your brand It allows you to get more eyes on your content without having to worry about reach. So, if you’re consistently publishing Stories, you’re always on your customers’ minds.Ĭonsidering how the Instagram algorithm is constantly changing, the Stories feed is prime real estate for brands. That’s because the Stories feed is always right there and above the fold on the Instagram home screen. Whenever you post a new Story to Instagram, you automatically “skip the line” in your followers’ feeds.
IG Stories put you front-and-center in followers’ feeds Here are some key reasons why Stories should be a top priority for growing a company account. In fact, recent Instagram stats note that 50% of Instagram users have visited a website to make a purchase after seeing it in Stories. It goes beyond getting your brand in front of the right audience. The benefits of integrating Stories into your content strategy are well-documented. Think of Stories as a sort of secondary, exclusive feed of content for your most dedicated followers. Meanwhile, unique captions, overlays and custom music give your Stories a creative touch. Users can reply to your Stories via DMs or through interactive elements such as polls and stickers. These Highlights then appear on your profile right above your regular feed. While Stories expire after a day, you can save your best slideshows as Stories Highlights. This signals to your followers that you have fresh content to check out. Whenever you publish a new Story, a purple and orange ring appears around your profile picture. Photos present themselves for seven seconds by default, while videos can be up to fifteen seconds long. Stories act as a sort of slideshow, with each photo or video uploaded to your feed representing a new slide. Your Stories content is separate from your traditional feed. Instagram Stories are a feed of photos (or videos) that disappear from your profile after 24 hours.
WHO SHARE MY STORY ON INSTAGRAM HOW TO
Instagram Stories have become a big deal.
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